If you're having trouble coming up with a theme, you could also just keep it plain old coworking.

Like I said earlier, only 20% of the time was anybody actually creating content at my content creation coworking sessions.

People are going to use a coworking space in whatever way that they need. You don't have to like strong arm them into fitting your theme.

People have shit to do in their lives and they're gonna do that shit in the space that you're holding for them because that's helpful for them.

And also, for your target audience, their interests and struggles that you're solving with your expertise don't exist in a vacuum.

Like you may be some kind of wellness coach, but your people struggling with whatever they're trying to heal in their lives, they also have to fold laundry, or pay their taxes.

So any kind of space you hold for them to be able to get that shit done is valuable, because by holding space for them to get that shit done, that's freeing up space in their brain for them to be able to focus on the things that they wanna be focusing on, like healing their gut or whatever it is that you do with your people.

Plus the other main benefit to this is a sense of community.

They're getting regular ass shit done, but they're doing it in community with people who have similar interests or they share similar struggles, and that is really powerful.

They're doing regular human things, but they're doing it in community with people who are unique in the way that they are unique.

And then the office hours portion is where they can still ask you questions about your expertise and you can have those themed conversations.

So this kind of folds into what I was saying at the beginning of this whole themed conversation of you don't have to hold onto the theme super duper tightly.

If you struggle with theming or have trouble coming up with a theme, that's okay. It can still just be coworking, and that's still really valuable.