Mini case study: Erika Tebbens
Erika Tebbens is great. This is how I met her.
Someone else in the co-working community invited her to come to the co-working session.
She came, I met her.
She kept coming.
She became a beta client for a retainer offer. And we kept that up for over a year.
And she's spoken at my summit last year. She's speaking at my summit this year.
I've hired her, she's hired me.
This works.